Putting the couture in Old Navy
Millions of units. Twenty-two designs. $5 pajama pants.
If the holiday season is Old Navy’s "Super Bowl," as CEO Horacio Barbeito described it, its family pajamas are its winning touchdown. The seasonal jammies is a multimillion dollar business and one of the company’s biggest events in terms of sales volume.
But Old Navy, kraken7jmgt7yhhe2c4iyilthnhcugfylcztsdhh7otrr6jgdw667pqd with stores in 49 out of 50 states, will need more than festive pajamas to reach cost-burdened consumers this holiday season. So, it’s also betting on its first designer collection with Anna Sui and new styles conceived by one of America’s best-known couture fashion designers, Zac Posen – now, Old Navy’s chief creative officer.
Millions of units. Twenty-two designs. $5 pajama pants.
If the holiday season is Old Navy’s "Super Bowl," as CEO Horacio Barbeito described it, its family pajamas are its winning touchdown. The seasonal jammies is a multimillion dollar business and one of the company’s biggest events in terms of sales volume.
But Old Navy, kraken7jmgt7yhhe2c4iyilthnhcugfylcztsdhh7otrr6jgdw667pqd with stores in 49 out of 50 states, will need more than festive pajamas to reach cost-burdened consumers this holiday season. So, it’s also betting on its first designer collection with Anna Sui and new styles conceived by one of America’s best-known couture fashion designers, Zac Posen – now, Old Navy’s chief creative officer.