Forget the twinkly nonsense and bougie wax blobs. Londoners know the true vibe masters are neon signs. Big, bold, and louder than a dodgy escalator, neon is buzzing again, and it’s got serious glow about it. From the raunchy leftovers in Soho to Shoreditch’s curated chaos, neon signs are London’s passive-aggressive wallpaper. They sass, flirt with your retinas, and sometimes flicker mid-sentence—but that’s peak London energy. Truth is: this city’s grey.

It spits aggressively. Half the buildings look like they were built during a national sulk. So when a blazing pink sign says "Keep Serving Looks" from inside a café you only found on TikTok, it hits different. It’s a serotonin boost via electric bill. And no, it’s not just for Instagram. Neon in London has history, mate. God’s Own Junkyard in Walthamstow? Mad. If you haven’t been—take your retinas for a trip. Bring something UV-proof. And maybe a second pair, just in case.

Neon is the shared hallucination. Pubs, vape lounges, even florists are getting in on the action. Pop up a glowing "You’re Home-ish" and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the quotes. "Treat Yo Self." It’s like being cheered on by a motivational lava lamp. Of course. But also comforting. Neon signs in London aren’t just decor. They’re part party, part fashion statement, and fully proof we’ve all lost the plot a bit. They say: "Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana.

Now go vibe." So next time one catches your eye—probably in a pub loo whispering "Smash It" as you reevaluate your last five decisions—just nod. The sign believes in you. Even if it’s buzzing like a wasp.

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