Parliament is not usually the stage for design debates. Policy, economics, foreign affairs. Yet in May 2025, the subject was neon. Labour’s Yasmin Qureshi, brought heritage into the chamber. Her message was direct: authentic neon is cultural heritage. She warned against plastic imitations, noting they erase tradition. If it is not glass and gas, it is not neon. Another Labour voice joined, sharing his own commissioning of neon art in Teesside. Cross-party nodding followed.

Statistics gave weight to the passion. Only 27 full-time neon benders remain in Britain. The pipeline of skills has closed. Without action, a century-old craft may die. Qureshi proposed legal recognition, modelled on Champagne. Defend the craft. From Strangford, neon lights Jim Shannon rose, adding an economic perspective. Forecasts predict $3.3bn market by 2031. His point: authentic craft has future potential. Chris Bryant concluded the session.

He played with glow metaphors, drawing laughter. Yet beyond the humour, he acknowledged the case. He cited neon’s cultural impact: the riot of God’s Own Junkyard. He emphasised longevity. Why the debate? The answer is authenticity. Consumers are misled. That diminishes value. It is no different to whisky or Champagne. If Champagne must be French, then signage should tell the truth. This was about identity.

Do we allow heritage skills to disappear? Our position is clear: authentic glow endures. Westminster glowed for buy neon lights a night. The Act is still to come. But the campaign is alive. If Westminster can defend glow, so can we all. Look past cheap imitations. Choose neon.

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