British MPs seldom discuss aesthetics. Policy, economics, foreign affairs. On a spring evening this year, the glow of signage took centre stage. Yasmin Qureshi, Labour MP for Bolton South and Walkden, delivered a striking intervention. Her message was uncompromising: hand-bent glass filled with noble gas is artistry. She warned against plastic imitations, noting they erase tradition. Only gas-filled tubes deserve the title. Another Labour voice joined, positioning neon as regional creativity.

There was broad recognition. Numbers framed the urgency. From hundreds, the number has fallen to a few dozen. No new entrants are learning. Without action, the tradition could vanish. Qureshi proposed legal recognition, modelled on Champagne. Protect the name. Even the DUP weighed in, bringing a commercial lens. Reports show 7.5% annual growth. His point: heritage and commerce can co-exist. Chris Bryant concluded the session. He played with glow metaphors, earning heckles.

Yet beneath the levity, he admitted neon’s value. He listed Britain’s neon landmarks: Tracey Emin’s installations. He suggested neon is unfairly judged on eco terms. Why the debate? The issue is clarity. Consumers are misled. That erodes trust. It is no different to whisky or Champagne. If Champagne must be French, then neon should mean glass and gas. This was about identity. Do we trade individuality for convenience?

Our position is clear: real neon matters. Westminster glowed for a night. The Act is still to come. But the case is stronger than ever. If Parliament can value neon, so should you. Reject plastic strips. Keep the glow alive.

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