Lose the twinkly lights and scented candles. Londoners know the real mood makers are glowing signs. Big, shop neon lights bold, and buzzing louder than a night bus argument, neon is having a moment, and it’s got opinions. From what’s left of Soho’s neon jungle to the brick walls of Shoreditch, neon signs are London’s unofficial mood boards. They shout, glow, tease, and sometimes short-circuit—but that’s all part of it. Face it: London is a grey city.

It spits on you. The buildings look like they were built during an existential crisis. So when a blazing pink sign says "Keep Serving Looks" from the window of a café you never noticed before, it means something. It’s instant serotonin. And it’s not just for your stories. Neon signs have history here. That neon palace in Walthamstow? Iconic. If you haven’t been, go. Bring your shades. Maybe a backup pair, just in case. Neon is the great equaliser.

Pubs, cafés, even pet groomers are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a TikTok set. And the phrases. "Good Vibes Only." Neon signs whisper it all while you sip a cocktail out of a jam jar. Cheesy? But also funny. Like being hugged by a disco ball. Neon in London isn’t just decor. It’s part rebellion, part chaos, and completely over-the-top. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt.

Now go exist." So next time you see one—probably in a pub loo, flashing "You Got This" as you question your last pint—just nod. The sign believes in you. Even if it’s flickering.

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