Ditch the twinkly lights and scented candles. Real Londoners know the real vibe-setters are glowing signs. Big, brash, and buzzing louder than a drunk bloke on the Central line, neon is making a comeback, and it’s got attitude. From what’s left of Soho’s neon jungle to Shoreditch’s artsy corners, neon signs are London’s unofficial mood boards. They shout, sparkle, judge, and sometimes flicker out—but that’s just how they roll. Face it: London is a moody city.

It drizzles daily. The buildings look like they were drawn with no joy. So when a bright pink sign says "Werk It" from the window of a café you can’t afford, it means something. It’s instant serotonin. And it’s not just for your stories. Neon signs have roots here. That neon palace in Walthamstow? Legendary. If you haven’t been, go. Bring your shades. Maybe a backup pair, neon signs that are real glass just in case. Neon is the visual equaliser.

Noodle shops, estate agents, even off-licenses are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your studio tour feels like a TikTok set. And the phrases. "It Was All A Dream." Neon signs whisper it all while you sip a cocktail out of a plant pot. Obviously. But also comforting. Like being shouted at by a toaster. Neon in London isn’t just ornament. It’s part statement, part joy, and completely unapologetic. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt.

Now go vibe." So next time you see one—probably in a pub loo, flashing "Smash It" as you question your life choices—just smile. The sign believes in you. Even if it’s barely hanging on.

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