Forget the twinkly lights and scented candles. Real Londoners know the real vibe-setters are buzzing neon monsters. Big, attention-seeking, and more obnoxious than a dodgy Tube escalator, neon is making a comeback, and it’s got opinions. From Soho’s faded glow to Shoreditch’s artsy corners, neon signs are London’s passive-aggressive wall décor. They flirt, glow, buzz, and sometimes short-circuit—but that’s part of the charm.

Let’s be honest: London is a grey city. It drizzles daily. The buildings look like they were drawn with no joy. So when a fluorescent pink sign says "Keep Serving Looks" from the window of a café you just found on TikTok, it means something. It’s therapy with lights. And it’s not just for Instagram. Neon signs have roots here. That neon palace in Walthamstow? Iconic. If you haven’t been, sort it out.

Bring an eye shield. Maybe a spare lens, just in case. Neon is the great equaliser. Noodle shops, estate agents, even pet groomers are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a rom-com scene. And the phrases. "It Was All A Dream." Neon signs flash it all while you sip a cocktail out of a repurposed glass. Cheesy? But also funny. Like being hugged by a disco ball. Neon in London isn’t just decor.

It’s part party, part drama, and completely unapologetic. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go exist." So next time you see one—probably in a pub loo, flashing "Smash It" as you question your life choices—just smile. The sign believes in you. Even if it’s barely hanging on.

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