You can bin the fairy lights and scented candles. Real Londoners know the true glow gods are flashing attitude panels. Big, bold, and louder than a dodgy escalator, neon is back, real neon signs and it’s got serious glow about it. From what’s left of Soho’s neon jungle to the hipster-lit walls of Shoreditch, neon signs are London’s passive-aggressive wallpaper. They sass, flirt with your retinas, and sometimes flicker mid-sentence—but that’s peak London energy.

Let’s be honest: this city’s grey. It drizzles emotional damage. Half the buildings look like they were inspired by tax returns. So when a overconfident pink sign says "Keep Serving Looks" from inside a café you only found on TikTok, it hits different. It’s vibes. And no, it’s not just for the 'gram. Neon in London has proper roots, mate. God’s Own Junkyard in Walthamstow? Glorious. If you haven’t been—go.

Bring a backup pair of eyeballs. And maybe a friend to keep you grounded, just in case. Neon is the great equaliser. Chicken shops, vape lounges, best real neon signs even pet groomers are getting in on the action. Pop up a glowing "You’re Home-ish" and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the neon nonsense. "Good Vibes Only." It’s like being mocked lovingly by a motivational lava lamp.

Of course. But also weirdly inspiring. Neon signs in London aren’t just bits of buzzing plastic. They’re part party, part therapy, and fully over-the-top and proud. They say: "Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana. Now go vibe." So next time one catches your eye—probably in a pub loo whispering "You Got This" as you reevaluate your last five decisions—just nod.

The sign believes in you. Even if it’s flickering like it’s had enough.

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