Ditch the soft-glow lanterns and bougie candles. Londoners know the real vibe-setters are glowing signs. Big, brash, and noisier than a drunk bloke on the Central line, neon is back, and it’s got attitude. From Soho’s faded glow to the brick walls of Shoreditch, neon signs are London’s passive-aggressive wall décor. They shout, glow, buzz, and sometimes flicker out—but that’s just how they roll. Let’s be honest: London is a grey city. It drizzles daily.

The buildings look like they were designed in a rush. So when a bright pink sign says "Keep Serving Looks" from the window of a café you never noticed before, it means something. It’s therapy with lights. And it’s not just for real neon signs online the ’gram. Neon signs have roots here. God’s Own Junkyard in Walthamstow? Unmissable. If you haven’t been, go. Bring your shades. Maybe a spare lens, best neon signs just in case. Neon is the city’s emoji.

Pubs, cafés, even off-licenses are lit up. Throw in a glowing "Love Where You Live" and suddenly your studio tour feels like a rom-com scene. And the phrases. "It Was All A Dream." Neon signs declare it all while you sip a cocktail out of a plant pot. Obviously. But also funny. Like being coached by an LED light. Neon in London isn’t just decor. It’s part party, part chaos, and completely over-the-top. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt.

Now go vibe." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your life choices—just nod. The sign believes in you. Even if it’s buzzing.

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