Forget the twinkly lights and scented candles. Real Londoners know the real vibe-setters are neon signs. Big, brash, and more obnoxious than a night bus argument, neon is having a moment, and it’s got opinions. From Soho’s raunchy leftovers to Shoreditch’s artsy corners, neon signs are London’s emotional support lights. They flirt, sparkle, buzz, and sometimes flicker out—but that’s part of the charm.

Face it: London is a moody city. It spits on you. The buildings look like they were built during an existential crisis. So when a fluorescent pink sign says "Keep Serving Looks" from the window of a café you never noticed before, it means something. It’s therapy with lights. And it’s not just for Instagram. Neon signs have history here. That neon palace in Walthamstow? Iconic. If you haven’t been, make the trip.

Bring your shades. Maybe a spare lens, just in case. Neon is the great equaliser. Pubs, barbers, even gyms are lit up. Throw in a glowing "Love Where You Live" and suddenly your rental viewing feels like a music video. And the phrases. "Good Vibes Only." Neon signs declare it all while you sip a cocktail out of a repurposed glass. Cheesy? But also funny. Like being coached by an LED light. Neon in London isn’t just ornament.

It’s part rebellion, part chaos, and completely unapologetic. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go exist." So next time you see one—probably in a pub loo, flashing "You Got This" as you question your last pint—just nod. The sign believes in you. Even if it’s buzzing.

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