Forget the fairy lights and shop neon lights overpriced wax. Londoners know the real vibe-setters are neon signs. Big, bold, and more obnoxious than a drunk bloke on the Central line, neon is back, and it’s got attitude. From what’s left of Soho’s neon jungle to Shoreditch’s artsy corners, neon signs are London’s passive-aggressive wall décor. They shout, wink, buzz, and sometimes flicker out—but that’s part of the charm. Face it: London is a drizzly city. It rains sideways.

The buildings look like they were built during an existential crisis. So when a bright pink sign says "Werk It" from the window of a café you just found on TikTok, it means something. It’s therapy with lights. And it’s not just for Instagram. Neon signs have history here. That neon palace in Walthamstow? Legendary. If you haven’t been, sort it out. Bring your shades. Maybe a spare lens, just in case.

Neon is the great equaliser. Tattoo parlours, barbers, even pet groomers are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your rental viewing feels like a TikTok set. And the phrases. "It Was All A Dream." Neon signs whisper it all while you sip a cocktail out of a jam jar. Sure. But also funny. Like being coached by an LED light. Neon in London isn’t just ornament. It’s part statement, part chaos, and completely extra.

It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go strut." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your life choices—just smile. The sign believes in you. Even if it’s barely hanging on.

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