You can bin the fairy lights and mood-matching tealights. Real Londoners know the true glow gods are neon signs. Big, brash, and louder than a rowdy night bus, neon is back, and it’s got plenty to say. From Soho’s still-gasping red-light glow to Brick Lane’s glow-up corners, neon signs are London’s unofficial therapy lights. They sass, flirt with your retinas, and sometimes spell things wrong—but that’s part of the charm.

Truth is: this city’s about as bright as a wet sock. It spits aggressively. Half the buildings look like they were built during a national sulk. So when a overconfident pink sign says "Keep Serving Looks" from inside a café you weren’t cool enough to know existed, it hits different. It’s hope. And no, it’s not just for your Story highlight called "Vibes". Neon in London has proper roots, mate. That fluorescent church in Walthamstow?

An eyeball massage. If you haven’t been—go. Bring sunglasses. And maybe a friend to keep you grounded, just in case. Neon is the people’s light show. Chicken shops, best neon signs vape lounges, even florists are getting in on the action. Pop up a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the neon nonsense. "Good Vibes Only." It’s like being mocked lovingly by a sassy toaster.

Yeah, a bit. But also weirdly inspiring. Neon signs in London aren’t just decoration. They’re part party, part fashion statement, and fully over-the-top and proud. They say: "Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana. Now go vibe." So next time one catches your eye—probably in a pub loo whispering "Don’t Poo with Sadness" as you reevaluate your last five decisions—just take the compliment.

The sign believes in you. Even if it’s hanging by one loose wire.

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