Ditch the soft-glow lanterns and neon lights scented candles. Londoners know the real vibe-setters are glowing signs. Big, bold, and noisier than a drunk bloke on the Central line, neon is having a moment, and it’s got opinions. From what’s left of Soho’s neon jungle to the brick walls of Shoreditch, neon signs are London’s unofficial mood boards. They shout, glow, judge, and sometimes spell something wrong—but that’s part of the charm.

Truth is: London is a drizzly city. It spits on you. The buildings look like they were drawn with no joy. So when a bright pink sign says "Keep Serving Looks" from the window of a café you can’t afford, it means something. It’s instant serotonin. And it’s not just for Instagram. Neon signs have history here. Walthamstow’s glowing legend? Unmissable. If you haven’t been, sort it out. Bring an eye shield. Maybe a backup pair, just in case. Neon is the visual equaliser.

Noodle shops, estate agents, even gyms are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a music video. And the phrases. "It Was All A Dream." Neon signs whisper it all while you sip a cocktail out of a repurposed glass. Obviously. But also funny. Like being coached by an LED light. Neon in London isn’t just decor. It’s part party, part joy, and completely over-the-top.

It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go exist." So next time you see one—probably in a pub loo, flashing "Don’t Poo with Sadness" as you question your existence—just accept it. The sign believes in you. Even if it’s barely hanging on.

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