Lose the soft-glow lanterns and scented candles. Londoners know the real mood makers are neon signs. Big, attention-seeking, and buzzing louder than a dodgy Tube escalator, neon is back, and it’s got attitude. From Soho’s faded glow to the brick walls of Shoreditch, neon signs are London’s emotional support lights. They shout, glow, buzz, best real neon signs and sometimes short-circuit—but that’s all part of it. Face it: London is a grey city.

It drizzles daily. The buildings look like they were drawn with no joy. So when a blazing pink sign says "Keep Serving Looks" from the window of a café you can’t afford, it means something. It’s instant serotonin. And it’s not just for the ’gram. Neon signs have roots here. God’s Own Junkyard in Walthamstow? Iconic. If you haven’t been, sort it out. Bring your shades. Maybe a backup pair, just in case. Neon is the great equaliser.

Tattoo parlours, cafés, even gyms are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your rental viewing feels like a TikTok set. And the phrases. "Good Vibes Only." Neon signs declare it all while you sip a cocktail out of a plant pot. Sure. But also funny. Like being shouted at by a toaster. Neon in London isn’t just lighting. It’s part party, part joy, and completely unapologetic. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt.

Now go exist." So next time you see one—probably in a pub loo, flashing "You Got This" as you question your existence—just accept it. The sign believes in you. Even if it’s buzzing.

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