Ditch the soft-glow lanterns and overpriced wax. Real Londoners know the real vibe-setters are glowing signs. Big, bold, and more obnoxious than a dodgy Tube escalator, neon is back, and it’s got opinions. From Soho’s raunchy leftovers to the brick walls of Shoreditch, neon signs are London’s emotional support lights. They shout, wink, tease, and sometimes spell something wrong—but that’s part of the charm. Let’s be honest: London is a grey city.

It rains sideways. The buildings look like they were built during an existential crisis. So when a blazing pink sign says "Keep Serving Looks" from the window of a café you can’t afford, it means something. It’s instant serotonin. And it’s not just for your stories. Neon signs have roots here. That neon palace in Walthamstow? Legendary. If you haven’t been, go. Bring an eye shield. Maybe a friend to guide you out, just in case.

Neon is the great equaliser. Pubs, barbers, even off-licenses are lit up. Throw in a glowing "Vibes Not Mortgages" and suddenly your studio tour feels like a music video. And the phrases. "Good Vibes Only." Neon signs flash it all while you sip a cocktail out of a jam jar. Sure. But also funny. Like being hugged by a disco ball. Neon in London isn’t just decor. It’s part rebellion, part joy, and completely over-the-top.

It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go vibe." So next time you see one—probably in a pub loo, flashing "Smash It" as you question your existence—just nod. The sign believes in you. Even if it’s barely hanging on.

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